NFL partnered with the Lowe’s Trend & Design team to create a curated shopping experience inspired by the NFL Draft Green Room, aimed at translating a physical, styled environment into a shoppable digital experience.

I was responsible for designing a landing page that brought the Green Room concept to life online while making it easy for customers to explore and purchase featured products.

I designed the experience in Figma, focusing on visual storytelling, clear hierarchy, and curated product groupings that mirrored the styled space. I worked closely with cross-functional partners to ensure the design balanced inspiration with usability and conversion.

The final experience successfully translated the in-person Green Room into a shoppable digital destination, enabling customers to engage with the curated content and seamlessly move from inspiration to purchase.

I was asked to design a new landing page to introduce the MrBeast storefront and partnership with Lowe’s, with minimal creative direction. I was only given the MrBeast brand guidelines, approved copy, and a list of product categories to promote.

The goal was to create a high-impact landing page that balanced MrBeast’s bold, vibrant brand with Lowe’s credibility while clearly driving product discovery.

I designed the page in Figma, focusing on clear hierarchy, modular sections, and controlled use of the MrBeast color palette to keep the experience engaging but conversion-focused.

The page successfully launched as a new storefront experience, clearly introduced the partnership, supported product discovery, and created a scalable layout for across desktop and mobile.

Lowe’s Black Friday is one of the highest-traffic and highest-revenue shopping events of the year, requiring a landing page that could support rapid promotions and large volumes of customer traffic.

I was responsible for designing the Black Friday landing page to clearly surface key promotions, maintain brand consistency, and support conversion during a high-pressure, fast-moving launch window.

I designed the page in Figma, working closely with cross-functional teams to implement high-impact promotional visuals, clear hierarchy, and modular sections that allowed for quick updates as offers changed. The design prioritized scannability, strong calls to action, and performance at scale.

The landing page supported a successful Black Friday event that generated over $113M in sales in a single day, with the majority of revenue driven through digital channels.

I designed and developed three distinct web designs for Dell Technologies. The project involved creating visually appealing and user-friendly interfaces tailored to the specific content and objectives of each topic. The goal was to effectively showcase Dell Technologies' diverse offerings and information in a clear and engaging manner, contributing to a positive online presence for the brand.

Developed a series of comprehensive digital marketing assets for Nutrabolt's internal brands. The initiative focused on enhancing online visibility, aligning brand identities, and optimizing user experience across different devices. Boosted customer engagement through strategic digital elements.

Developed brand identity, label packaging, and icons for an organic juice company in Dallas, enhancing market presence and consumer appeal. The project contributed to a compelling and marketable brand image for the organic juice company, aligning with their values and appealing to health-conscious consumers.

Created a magazine ad for XTEND, focusing on highlighting the brand's supplemental products. The project contributed to XTEND's marketing strategy, emphasizing the unique selling points of their supplements in a print format for wider consumer reach.

Developed a collection of engaging social graphics to spotlight key features of VThreads Premium Activewear by showcasing the unique attributes of the activewear line.

Designed brand identity for a woman-owned massage business, encompassing the development of social assets and the design layout for the business website. Aimed to establish a strong and visually appealing brand presence, reflecting the unique qualities of the business and its commitment to quality service.

Collaborated with a team to strategize content, photography, and customer-centric elements for Origin 21, a Lowe's Private Brand. The focus was on enhancing the customer shopping experience by conceptualizing compelling content and visuals hierarchy by understanding display. Team worked to communicate product features effectively, ensuring a seamless and user-friendly interface for easier shopping experience.

Designed an interactive eGuide highlighting the features and capabilities of Dell Commercial Laptops, focused on creating an engaging and informative digital experience. Goal to enhance product understanding and promote the unique selling points of Dell Commercial Laptops in a visually appealing and user-friendly format.

Contributed to an internal project for Burns & McDonnell employee owners participating in the Kansas City Corporate Challenge. Developed visual and digital graphics tailored for both desktop and mobile interfaces. By providing an aesthetically pleasing and user-friendly digital environment for participants, goals were to foster team spirit and engagement.

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Developed user personas for Nutrabolt products to enhance understanding of target audiences and guide product usage decisions. These personas provided valuable insights into the preferences, needs, and behaviors of Nutrabolt's audience, helping to targeted marketing strategies and product recommendations.

Designed an impactful Instagram flash sale ad for supplemental products, maximizing engagement and conversions.

Developed a compelling Dell campaign banner for a conference, strategically designed to capture attention and convey key messages. Ability to enhance Dell's presence at the event, effectively communicating the brand's offerings to the target audience through impactful visual elements.